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Counts reflect campaign-level assets that are enabled and actually serving (policy-approved). Account-level assets aren't included. Image extensions are split by shape: Landscape (1.91:1) and Square (1:1). Cells are red when 0, orange when below the recommended count, and green when optimal (Sitelinks 8+, Landscape 2+, Square 5+, Callouts 10+, Structured Snippets 1+).

Final URLs from enabled placements, whether or not they've served recently: ads (Search, Display, Shopping, Video, App, Demand Gen) in enabled ad groups/campaigns, asset groups in Performance Max, and enabled Sitelink, Promotion and Price assets at account, campaign and ad-group level (account-level shown once as "All Campaigns"). The Source column shows where each URL comes from. Clicks and conversion rate cover the selected date range (0 when a placement hasn't served in that window); asset metrics count interactions with that asset, so they aren't directly comparable to ad metrics. With the Ad Group column hidden the table reports campaign-level URL performance (metrics summed across ad groups); switch it on via Columns for ad-group-level detail.

Bubbles are radius (proximity) targets, drawn to scale at their centre point and named by the nearest town. Named-location targets (cities, regions, counties, countries) are drawn as boundary shapes via OpenStreetMap; where a boundary can't be resolved they appear as a dashed "approx." circle. The table lists every targeted location with its clicks over the selected date range (from the same data behind the Google Ads "Locations" report).

Budgets are saved to your account and sync across devices. Suggested budget is the sum of enabled daily budgets × days in the month.

Budget Pacing compares average daily spend since the last budget change to the daily budget: 90–119% is On Track (green), 120–149% is Overspending – low risk (orange), and 150%+ is Overspending – high risk (red); below 90% shows as Underspending. Change history only spans the last 30 days, so campaigns not adjusted recently use a rolling 30-day window (shown as "30+ days ago").

CPA Achieved is cost ÷ conversions measured from the date the Target CPA was last changed up to yesterday. If the last change predates the available 30-day history (or there's no target), it's measured across the last 30 days. It's highlighted red with a warning icon when it's 20% or more below the campaign's Target CPA. Last Adjusted shows when the Target CPA was last changed — Google's change history only covers the last 30 days, so older changes show as "30+ days ago". Target CPA is read from the campaign's bid strategy; portfolio-level targets aren't included.